News

The global technology brand One Plus has released a short film titled ‘The Journey’ with an eye to promote their new OnePlus3 phone with dash charge keeping the festive season in mind. With Diwali being the backdrop of the plot, this short flick has gone viral with a phenomenal response in the digital platform. The film was produced by Boring brands and directed by Vinay Jaiswal with Blue Stockings as the creative partner.

The film narrates the story of Rohit played by Amit Sadh who is all set to travel to his girlfriend’s home to meet her parents for the first time on the occasion of Diwali. His only companion in this journey is his reliable One Plus3 phone with dash charge that powers up for an entire day in just half an hour. The story brings a glimpse of his journey, his conversations with his girlfriend and mother and how it ends with a surprise.

The viewership of ‘The journey’ on YouTube crossed an amazing 7 million mark in just a span of 10 days. With Diwali ushering in, the brand has touched the heart of millions with its strong emotional connect.